Honda Launched the new MUV Mobilio, Along with the advertisement campaign with complete family singing a rap song, It's my ride, It's My ride. As You Can See In the Tv Advertisement Grand Fathers & Mother , Grand Son & Daughter , Mom & Dad all Enjoying and singing the song.
And I always though badvertising was for small and local business. It's got to be one of the worst advertising bliz seen in recent times. Pathetic advertisement campaign, right from Kapil Sharma to the family singing the rap it's my ride, it's my ride.
Honda claims that the Mobilio will appeal to both salaried and business buyers in the country in the age groups of 35-40 years. The seven seater is ideal for larger families. I am really not sure what or how are they reaching out to their target audience with this campaign , and it feels they are trying just too hard to get to hip hip new generation, along with joint families all in one bad package.
God what were they thinking. I really liked the Honda Brio campaign, but this one I just can't figure out
Can't say the same thing about the car, it's a good formidable package, good average, nice looks, plenty of space. It would provide a serious competition to the Maruti Ertiga. It's already bagged 10,000 plus bookings so far.
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Transmission Type
Manual -
Engine Description1.5-litre 98.63bhp 16V i-DTEC Engine
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Engine Displacement(cc)
1498 -
Maximum Power
98.63bhp@3600rpm -
Maximum Torque
200Nm@1750rpm -
Mileage-City(kmpl)18.3
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Mileage-Highway(kmpl)24.2
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Fuel TypeDiesel
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Fuel Tank Capacity(litres)42
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Seating Capacity7
